At Yeny Rosa, Fashion is more than fabric- it is Art, Identity, Intention, and Resilience.

The Yena hoodie was born from founder Yeny Rosa’s journey- between where she came from and the world she stepped into through education and corporate America. For a long time, she didn’t know how to bring those two worlds together. What once felt like an identity crisis became her strength: Yeny Rosa became the bridge.

The Brand redefines luxury streetwear with a philosophy rooted in mindful elegance. Each piece is crafted to carry meaning-powerful in design, yet quiet in essence. The name Yena, drawn from the Korean words Ye (art/praise) Na (elegant), reflects this vision: streetwear that feels elevated, intentional, and rare.

Our signature palette of black, white and navy blue - inspired by the anemone flower- represents both beginnings and endings , as a reminder that style, like life , is transformation. From t-shirts, hand bags, to hoodies, every piece of blends urban edge with timeless sophistication , designed for those who see clothing as both armor and poetry.

As a Hispanic -owned brand, Yeny Rosa carries a story of heritage, resilience , and artistry into every stitch. The mission is simple yet powerful: to create clothing that doesn’t just dress you, but reminds you to sit, observe and own your elegance.

This is YENY ROSA.

Luxury in Stillness.